Archival pigment print on Moab Entrada

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Frances Goodman is a multimedia artist born in Johannesburg, South Africa, who works with objects such as acrylic nails, false eyelashes, sequins, and jewellery to create sculptural and relief works.

By employing these materials and efforts, Goodman’s artworks draw attention to popular culture definitions that narrow the possibilities of female identity to extremes of consumption, aspiration, obsession, desire, and anxiety. Though her work reflects a society in which objects can define and burden people, it also celebrates the use of these materials as symbols of empowerment.

Her humorously dark sculptures and installations suggest how both real and perceived self- conscious anxieties play a disproportionate role in governing women’s lives. In her examination of beauty conventions and common material possessions, Goodman reveals both the self-imposed and external pressures to conform to societal expectation. Meanwhile, the glossy and sensual surfaces of her sculptures capture the underlying libidinal energy that motivates consumption with the gleaming, metallic glint of nail polish.